Dell announced partnership with Supertron for the national distribution of its cloud client computing portfolio and the Dell Chromebook 11.The partnership will aim to strengthen the reach of these enterprise device offerings across the Indian market. The new partnership is established on a national distribution framework and will enable smooth availability of these products in top 8 Indian cities in the first phase, including Ahmedabad and Pune, and growing in both reach and product range over the next two quarters.
Anil Sethi, Channel Head, Dell India said, “Dell’s philosophy, when it comes to partnerships with key partners and distributors, focuses on a mutually beneficial relationship. The last couple of years have seen us strengthening relationships with our channel partners across the country. Virtualization is widely being embraced by IT heads and CIOs, and the demand for our cloud client computing portfolio has seen a rise in the Indian market. The Dell Chromebooks are seeing positive interest among users who require sturdy devices for on-the-go use and have the benefits of business devices like security and manageability features – especially in the education sector. Through this partnership, Supertron will have access to both these robust device portfolios, while Dell will be able to leverage Supertron’s existing strong partner base and all India presence.”
Augmenting channel presence for Chromebooks & Wyse Thin Clients
With this partnership, Dell aims to facilitate new business opportunities for both parties, enabling Supertron to access and sell Dell’s versatile Wyse and Chromebook portfolio, while Dell will leverage Supertron’s country wide network. This partnership will not only enhance Dell’s reach in the Indian market for its Dell Chromebook 11 notebooks and Cloud Client Computing portfolio but will also benefit customers who are leaning towards adopting virtualization as an enterprise strategy, with better service and access to devices that are secure, reliable and can seamlessly be integrated into a virtualized infrastructure.
“Given our existing strong partnership with Dell for the consumer portfolio, we are looking forward to extending this relationship on the Commercial side, to bring customers closer to Dell’s wide range of Cloud Client Computing solutions, starting with the Wyse Thin Clients and Chromebook portfolios. With our presence in key markets for Dell and a strong partner network, we will be able to carry forward Dell’s technology legacy to the right customers on the basis of their requirements.” said Mr. V.K Bhandari, CMD Supertron Electronics Pvt Ltd.
Dell Wyse Thin Client offerings for enterprises which are embracing virtual infrastructure
Dell Wyse offers a wide selection of secure, reliable, cost-effective thin clients designed to easily integrate into any virtualized or web-based infrastructure, while meeting the budget and performance requirements for any application. The following thin client devices will be available via Supertron for Indian customers to start:
Wyse Intel-based 3000 Series Thin Client for affordable Enterprise performance and flexibility
A dual-core Intel-based thin client that offers excellent multimedia performance and broad connectivity, the Windows Embedded Wyse 3000 series thin client offers surprising performance at an entry-level price. The dual-core Intel® 1.6GHz processor, integrated graphics engine and multiple connectivity choices combine for an excellent virtual desktop solution capable of delivering a rich graphics. Making deployment easy, the Wyse 3000 series arrives ready to connect to Citrix, Microsoft®, VMware, and Dell vWorkspace right out of the box. Because it includes Windows Embedded Standard 7 locally, users can run Windows apps via VPN that may not be accessible via a virtual desktop. And as an x86 Windows platform, direct connectivity to a vast array of peripherals is easy, including a USB 3.0 interface which is unique to a thin client of this class.
The Dell Chromebook 11 for a solid, on-the-go computing experience
The Dell Chromebook 11 is MIL-STD (U.S. Military Standard) tested for durability, pressure, temperature, humidity, shock and vibration so it can handle extensive portable use. The rubberized LCD and base trim absorbs shock for superior drop protection. : The optional scratch-resistant touch screen is made of Corning® Gorilla® Glass NBT™ — built to handle every tap, stroke and swipe. A 180-degree LCD hinge reduces stress on the lid, lets it lay flat and allows users to easily adjust their screen for more group work opportunities. A 4th Gen Intel® Core™ processor gives users the speed they need for easier multitasking. The Dell Chromebook 11 boots up in less than 8 seconds and loads web pages with the Chrome OS and Chrome browser in an instant for better productivity. Users can stay online without the risk of security threats. Apps and data are automatically scanned for malware in the cloud, so the Chromebook stays secure without any additional software. Chromebook users can Google Drive for cloud backup and storage (100GB free for 2 years) which means they can access their files from almost anywhere and even print straight from the cloud.
Dell’s channel strategy is based on customer feedback and aims at ensuring that customers have easy and prompt access to Dell’s best in class products and services. The strategy includes extending the reach of Dell’s commercial products across Tier 2 & Tier 3 cities of India.
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