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ERP has a huge play in emerging technologies as well as enterprise needs. Siddhartha Kumar, Managing Director – Sage Software Solution India, feels ERP today needs to enable companies become more agile, efficient and mobile. That is what Sage Software strives for, with its new product lines.
1. Sage specialises in products that help enterprise in accounting management and resources management for SMBs and startups. What are your latest products in the market?
Our latest offering is Sage X3 designed to meet the challenging enterprise management needs of SMBs operating across India. Sage X3 eliminates all the complexities in a business pertaining to finance and resources management, streamlines key operations and helps a business stay faster and lean. It empowers SMBs to harness the power of a next-gen ERP solution to become flexible and efficient in their operations.
2. Smaller enterprise typically needs to do more with less. How does Sage help them in this?
Being an industry leader in providing advanced and cutting-edge enterprise management solutions to businesses of all sizes and verticals across the nation for more than a decade, we understand how competitive and cutthroat the Indian business environment is particularly for the SME sector. This recent surge in the growth of SMBs in India and the growing popularity of ‘Startup India and Standup India’ initiatives has triggered a steep surge in the demand for a centralized system to capture and monitor information and streamline whole organization processes. Therefore, the essentiality of ERP system with specific needs have reached a threshold amidst the SMBs sector in India.
Nevertheless, we know that for a small enterprise, it is all about winning new customers, expanding new geographies, eliminating operational inefficiencies and automating key business processes and this is where our ERP solution chips in. Sage X3 improves operational efficiency across the business by offering insights into key business operations thus empowering SMBs to tap into new geographies with increased operational efficiency. It offers SMBs with the right set of tools to reduce costs grow revenue and win new customers— locally and globally.
3. What kind of channel presence do you have in India? What is your strategy to keep them motivated?
Our channel partners range from consulting services firms to IT solution companies and support services firms to outsourcing business partners operating in different cities across the country. This includes Tier 2 and Tier 3 cities as well to ensure that we reach out to all SMEs in every nook and corner of the nation. We support all our channel partners. Since these partners offer their best practices, technology innovation and expertise to all the customers and prospects, we strive steadfastly to provide top-notch enterprise management solutions. Together, Sage Software Solutions (P) Ltd. and our esteemed channel partners assist businesses especially start-ups and SMBs across all industry verticals and geographies taste the innovation and gain a competitive edge with the right support, tools and training.
4. What trends do you see in ERP space with the advent of M2M technologies?
2016 is going out to be a year full of change and transition for the ERP industry. Gone are the days of sluggish ERP ecosystem, as it’s time for lean, agile and mobile ERP systems. The advent of M2M technologies has paved way for the growth of Made2Manage enterprise resource planning software, which is a directly delivered ERP solution for small and medium sized manufacturers with made-to-order and dynamic environments. This includes made to order, assemble to order and engineer to order operations. Made2Manage ERP solutions are turning out to be the best upgrades to the currently used ERP systems based on the evolving business needs and competition. With M2M technologies gaining good traction, ERP vendors on the other hand are striving hard to keep up with the burgeoning pace.
5. Do you see any changes in the enterprise systems because of the new connected enterprise? Does it bring efficiencies or will it add to the noise?
As we know, today’s customers are more informed and communicate with brands much better than before across multiple touch points. They expect optimum customer experience. This leads to incessant data silos and customer expectations triggering the need for integrated services to deliver connected and superior customer experience. This is where connected enterprises come into picture helping businesses connect with their customers and prospects like never before. Businesses today need to connect with customers across digital touch points to develop strong brand awareness and brand loyalty. Yes, it does drives in efficiencies to help deliver superior customer experience by breaking down organisation silos and creating lean business processes. Connected enterprise opens up new avenues through better information sharing and improved connectivity. Last but not the least, together with the Internet of Things and Industry 4.0 technologies, connected enterprise drives improved decision-making, eliminates inefficiencies and triggers stronger collaboration.
6. For start-ups, accounting may be extremely critical, especially if they are in the market for funding. What support does sage offer there?
Yes, accounting and finance management is certainly a nerve-wrecking task for start-ups and small businesses. Sage Software offers Sage 300 for this sector, a comprehensive and agile ERP solution targeted towards SMBs to simplify key business operations and accounting is a part of it. With its intuitive financial module, Sage 300 empowers small enterprises to manage financial operations in a much better and streamlined manner. Right from accounting to reporting and expense management to assets management and compliances management, this financial module addresses all. To put it simply, Sage 300 equips a SME with all the quintessential tools that it needs grow and leapfrog.
7. What do you see as the most significant technologies that can help a new enterprise set up shop and grow?
Industry 4.0 and SMAC (Social, Media, Analytics and Cloud) are two hot and emerging technologies. Sage Software is working to help SMBs achieve steadfast growth and streamline key operations by harnessing the power of both the concepts. With modules like Social CRM, Mobile CRM, Email marketing and targeted Marketing, Sage Software has already taken a step into the future. With developing modules inspired by Industry 4.0 Sage Software targets to streamline the processes for the manufacturing industries in India.
8. What are Sage’s plans for India over 2016?
Experts and Thought Leaders at Sage Software are ardent evangelists of agile enterprise management solutions and SMAC technology. From our perspective, SMAC along with Industry 4.0 and Internet of Things are undoubtedly the most prominent upcoming trends that would be taking businesses by a storm. In fact, all our flagship products are SMAC and industry 4.0 centric, helping businesses stay ahead of the game. On the opportunities front, all our solutions are designed to serve the growing needs of SMEs and SMBs. And looking at the start-up boom, which is riding high and would continue to for years to come, it is a total heads-up sign for us to help these budding businesses achieve new altitudes.
