Zebra Technologies Expands Global ISV Strategy

New ISV initiative to expand solutions that help customers make smarter decisions with real-time visibility

Zebra Technologies Corporation today announced a global independent software vendor (ISV) initiative designed to increase collaboration with ISV partners and expand engagement with the wider developer community. Zebra also announced the appointment of James Pemberton as the global lead of this initiative, which will help our customers make smarter decisions with products, software and services that build visibility that’s visionary.

The new initiative will increase market penetration with ISV partners and enable enterprise application development through a revamped developer community portal. Zebra’s global ISV program reflects the global nature of software businesses. ISVs can join in multiple regions simultaneously; they can register and be recognized for projects globally.

Bill Cate, Vice President, Channel Strategy and Operations, Zebra said “The launch of this initiative demonstrates Zebra’s commitment to the channel and clear recognition of the importance of the ISV partner and develop communities. James’ proven dedication to building strategic relationships with these important groups is key to leading Zebra’s renewed efforts to further engage them in building solutions that help our customers know more about their business.”

James Pemberton, Global ISV Strategy Director, Zebra said, “Innovation driven by the ISV partner and developer communities strategically aligns with the industry leading product portfolio Zebra offers to its customers, and we are poised to successfully reach more developers focused on enterprise projects than ever before. I’m excited to see this developer outreach and our ISV partner collaboration yield new opportunities, profitability and simplicity to benefit all parties involved.”