Quintype & Gaon Connection bring information to rural India

Quintype, a data driven SaaS Platform for the new age digital media backed by the Indian media baron Raghav Bahl, recently announced a partnership with Gaon Connection, India’s first professionally run rural newspaper, that aims at bridging the information gap prevalent in rural India. The journal is currently published in Hindi, with plans to add other languages including English in the near future.

Gaon Connection will rely on Quintype’s publishing platform to expand its reach by tailoring content for its viewers and building a user friendly interface with Quintype’s’ advanced pubtech platform, which offers a one-stop-shop content management solution.

Gaon Connection, covers news from villages, provides information on farming, health, agriculture etc. It aims to address all the information requirements of rural India, including agribusiness, local governance issues, a grounds up student community journalism initiative under Project Swayam, sharing of best practices in farming, national / international news etc. It also aspires to make rural market intelligence available to urban businesses to promote growth and penetration in the villages, making them more accessible to business.

Further, support for Facebook Instant Articles, Google’s AMP (Accelerated Web Pages), Progressive Web Apps will help Gaon Connection improve customer experience, especially in rural India – which is often starved of quality internet access.

Quintype’s pubtech platform has a modern Content Management System, with integrated features for audience development, management & engagement, monetization and business relevant analytics. Quintype’s pubtech platform offers a one-stop-shop solution including editorial planning, support for cardified content, engaging story templates, rich media support, context aware chat & notifications, omni-channel publishing and content personalization for the clients, eliminating the need for an in-house technology support.