Adobe Named a Leader in Web Content Management Systems Vendors by Independent Research Firm

Adobe Top Ranked in Current Offering

Adobe (Nasdaq:ADBE) today announced that the company has been recognized as aLeader in “The Forrester Wave™: Web Content Management Systems, Q1 2017” report. Adobe received the highest score in thecurrent offering. Adobe was one of 15 companies Forrester invited to participate in the report, which evaluated marketingsoftware vendors across 25 comprehensive criteria touching current offering, strategy and market presence.

“Adobe Experience Manager Sites remains a top marketing choice. San Jose, California-based Adobe continues to invest inExperience Manager Sites while growing the broader portfolio,” the Web Content Management Systems Report stated.“Strategically, Adobe is accelerating the creation and reuse of content by pushing toward microservices and machine learning that willenable auto-creation of assets and experiences. In the next 18 months, Experience Manager Sites will enable faster, easier contextualdesign, while continuing to cross-pollinate features from the broader portfolio.”

“Unified customer experiences across devices are increasingly difficult to execute. Our customers rely on Adobe Experience Managerto make every customer touchpoint personalized, timely and consistent with the overall brand experience,” said Aseem Chandra, vicepresident, Adobe Experience Manager and Adobe Target. “We believe our position in Forrester’s report underlines our accelerationand leadership in content management, along with our commitment to transforming brands into Experience Businesses.”

Adobe Experience Manager, part of AdobeMarketing Cloud, enables mid-sized and enterprise brands to create and manage digital experiences across websites, mobile appsand sites, online communities and physical screens. Experience Manager also empowers companies to manage and leverage digitalassets, mobile forms and documents, as well as social content. Brands benefit from the ability to connect assets created in AdobeCreative Cloud or user-generated content via Experience Manager Livefyre to the assets management and delivery functionality inExperience Manager. Integration with other Adobe Marketing Cloud capabilities enables brands to analyze, optimize and measurethat content. Experience Manager customers include UBS, MasterCard, Motorola Solutions, Hyatt, Philips, Volkswagen, HFF,Zebra Technologies and Sony Interactive Entertainment.