itVARnews Set to Unveil Business Connects Platform – www.leadXchange.in

itVARnews, a publication from Techplus Digital is all set to launch a new age lead generation marketplace “ LeadXchange”   on 1st June to promote collaborative selling within partner eco-system.

As per current estimate approx. US$3 Billion worth of  B2B lead opportunity float every year and this figure is expected to double by 2019. itVARnews’ LeadXchange is an attempt to fill this space in the Industry, with a unique collaboration and marketing platform for the ISV and channel partners’ community. LeadXchange is designed to promote collaborative selling has a largest network of lead publisher and lead buyers generating real time data leads.

The Platform aims to be an end-to-end solution provider for the entire partner community in India. Leveraging the latest analytics technology and tools, the demand mapping facility that it will provide will be extremely useful for organisations of all sizes to identify the right partners and technology business leads. It will be using proprietary algorithms and validation processes that will enable collaborative selling to create an end to end solution across brands, technologies and solutions for vendors and buyers.

The objective is to assure clients an environment that fires up their performances and increase their revenue, driven by higher lead conversions.

LeadXchange is a neutral and industry agnostic platform, the  first of its kind in India, that helps empower IT Channel Community,  providing a space to exchange leads  assisting both CIOs and channel partners as well as service providers and integrators  with the right leads for business plans, and assisting in delivering a smooth and seamless transaction. A fully automated platform, LeadXchange   offers only the highest quality leads and calls, providing a de

finitive competitive advantage.  Generating HQL leads based on filters and requirements that are aligned with our client’s sales objectives, LeadXchange is designed to provide real time information on high-intent leads. This marketplace covers products and solution across SaaS, PaaS, IaaS for Enterprise Market  and end-points, thin clients, workstations, servers, storage, security, Surveillance  and back-up technologies for SME segment.

“ItVARnews has been in the business of building and empowering the partner community for over a decade now, and LeadXchange is an initiative towards our commitment to promote collaborative selling within partner eco –system, said Anuj Singhal, Managing Director Techplus Digital Pvt Ltd said,”LeadXchange is an innovative business model on a Proprietary platform, supported by an experienced B2B team. The strategy of adopting a granular approach puts it at the right place to address this opportunity. With this offering, we are giving back to the industry our expertise and databases collated over a decade of operating in the channels space, collaborating and working for their business, as a media house.”