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- SonicWall launches the SecureFirst Partner Program in Asia Pacific
- Registered SecureFirst channel partners reach 10,000 in 150 days since SonicWall became an independent company and launched SecureFirst in other regions, with 20 percent of partners new to SonicWall
- SonicWall University enables partners to address new cybersecurity threats and the skills gap facing small and medium-size businesses
- Global marketing programs introduced to enable channel partners to address key new cyber threats including ransomware, encrypted communications (SSL/TLS) and email threats
SonicWall, the trusted security partner protecting more than one million networks worldwide, today announced key milestones since it spun off as an independent cybersecurity company and introduced the SonicWall SecureFirst Partner Program on 
November 1, 2016. Over 10,000 partners have already registered as SonicWall resellers, and the SecureFirst Partner Program is now open to partners in Asia Pacific. Today SonicWall also introduced two initiatives designed to help these partners secure customers in the shifting cyber arms race – SonicWall University to train partners on cybersecurity, and new global marketing programs and incentives to help the SonicWall channel deliver their cybersecurity solutions and services for small and medium-size businesses (SMBs).
Partners Flock to SonicWall in Record Numbers
In its first 150 days as an independent company, SonicWall has charted unprecedented growth in partner engagement across numerous metrics, including:
- Since launching the SecureFirst Partner Program, which provides expanded sales and technical enablement in addition to aggressive partner rewards and deal protection, over 10,000 partners have registered in 150 days.
- Partners have registered for SecureFirst from 90 countries, underscoring the global nature of the cyber arms race and the extensive reach of SonicWall’s channel. This number is expected to climb, as today the SecureFirst Partner Program launches in Asian Pacific.
- Record numbers of partners have participated in SonicWall educational events, including attendance at SonicWall Virtual PEAK Performance in March 2017 which more than doubled year-over-year to over 1,300 partners.
“The response from SonicWall’s channel partners to our spin out far exceeded even our own expectations,” said Bill Conner, President and CEO, SonicWall. “We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2,000 new partners to SonicWall.
Today, we are announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure.”
New Marketing Initiatives Shift Focus from Breach Detection to Breach Prevention
In addition to SonicWall University, SonicWall unveiled today a major marketing campaign in response to partner requests to help educate prospective and current customers on the most pressing cyber threats today.
Partners can access prepackaged campaign materials and apply for market development funds online through a new SonicWall Partner Portal. Partners can earn special discounts and rebates for using these programs to drive business.
The goal of the campaign is to help partners educate their customers on how to best protect their infrastructure from today’s cybersecurity threats.
SonicWall’s next-generation, real-time cyber defense platform, which is built on a cloud-based multi-engine sandbox that captures malware to not only identify but also automatically block advanced threats. This capability is uniquely designed to help SMBs who lack the internal resources to pore through volumes of data on potential threats and react in time to prevent security breaches. SonicWall’s new marketing campaign will help educate SMBs on the three most prominent threats, identified in the SonicWall 2017 Annual Threat Report:
