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2018 is the year when the technologies will head-dive into the sports market. Streaming companies will invest big money in media rights and it will be played out on an international stage now. While internet companies will double down on media rights, alternate realities will test how consumers watch sports and athletes train. Let’s take a look at how sports is going to be revolutionalized by technology this year.
Predictive games will be adopted by more teams
In 2018, the gameday and player-tracking data will start to unlock opportunities for predictive analysis. This will help fans make more well-informed decisions about their fantasy leagues and potentially give them an edge in an emerging crop of mobile games that allow fans to call real-time shots during games. Currently, teams are using these predictive games to drive advertising revenue in the form of interactive advertisements. But once the privacy issues are worked out and more wagering games come to market, this data could further enhance the fan experience.
Multiple realities vying for sports fans’ attention
After years of stealth development, Magic Leap will finally unveil its mixed reality headset in 2018. It will then host a range of sports viewing experiences, including watching multiple sports events at once by virtually imposing screens in a user’s field of view, while bringing the user’s room to life with a leaderboard and a stream of interactive statistics. ThirdEye Gen Inc. plans to launch an augmented reality device that can also enable multiple screen viewing and data overlays. Everysight is working on ways to supplement training with data overlays in augmented reality.
Stadium Connectivity Upgrades
Enabling stadiums to up their technology game to enhance the fan experience, new Wi-Fi standards and LTE upgrades in 2018 will begin to solve the connectivity issues at stadiums. 802.11ax, a new wireless standard that is expected to significantly improve WiFi access and efficiency in high-density public spaces, such as stadiums, will be made available by manufacturers in 2018. Four-to-ten times faster than existing Wi-Fi, it will be a “game changer for WiFi” and “be on top of anyone’s mind looking at new WifI projects.”
