The Mainstream Breakthrough of Augmented Reality

We spend a ridiculous amount of time on our smartphones in this day and age. But the bent-neck trend is all set to reverse itself in 2018. Augmented Reality is all set to breakthrough the smartphone market. We saw the glimpses of it with the launch of the mobile game Pokémon Go. Major brands took notice of the billion-dollar demand for augmented reality entertainment that’s unleashing for quite sometime. The fact that even affordable augmented reality glasses have been introduced, our phones will now remain in our pockets and Heads Up Displays (HUD) will improve how we work, shop, and play.

UDs will become a standard in consumer eyeglasses. Best known until today as the instrument gauges that fighter pilots monitor on their visors or windshields, their general use will open a vast area of opportunities; for example, imagine walking down the street in a foreign country and having all of the store signs instantly translated into English thanks to your trendy sunglasses.

Customizing in-store experiences with mannequins that match your body type, displaying enough virtual inventory to rival any online site, AR experiences by the merchants with their packaging so that demonstration videos can appear when you look at the product on the shelf, virtual pop-up stores can be built to appear anywhere that crowds are gathered are some of the implications of Augmented Reality.

Li-Fi, a light-based wireless connection having the data speeds 100 times that of Wi-Fi will bring high-definition virtual objects into stores, and combined with AR, consumers can see limitless virtual inventory in the store, at scale. 2018 will be the start of living an augmented life for a lot of businesses and consumers.