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Organizations these days have a wealth of data available at their fingertips. They are looking for ways to better manage that data and employ it to their advantage. In today’s competitive marketplace it is important for the companies in all sectors to use data in both operational and strategic ways, and current software tools aim to help companies use business intelligence (BI) and analytics to maximize organizational data’s usefulness.
Having the ability to detect and show the location associated with specific pieces of information can be of great value to certain types of companies. For example, a retailer can determine whether or not it is a good idea to establish a new branch or store in a certain area by detecting the location of specific groups of customers and their purchase patterns. As another example, a police department can apply security measures to the regions where it detects the frequency of crimes according to their location.
BI software providers have been enhancing their data analysis solutions with added geolocation information and geographically based visualizations, thanks to user needs and demands. The availability of sophisticated mapping applications like Esri, and the popular mapping servers (like Google), has encouraged and increased the use of geographic information for many different purposes, including BI.
Location intelligence applications include the following:
- Data integration capabilities, particularly from real-time sources (RSS feeds, sensors, transactions, etc.)
- Powerful visualization tools, including maps and associated information
- Analysis of spatial relationships
- Tools for incorporating standard or custom geometries, such as point lines or polygons and other figures, to identify data associated with specific points/regions within maps
- Dynamic recalculation and updating of data based on map navigation or on user location using global positioning system (GPS) device features
- Augmented reality functionality such as associating real objects with relevant information
We are awarding some of the best Enterprise Data Intelligence solutions of the year along with other categories at the 2nd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (independent software vendor), Systems Integrators, Solution VARs, and MSPs across INDIA. To know more, visit the website now.
