Strategies SaaS Businesses are Using to Grow – Part 2

While technological advances have spurred software development, it’s the subscription model favored by many SaaS businesses that has transformed it into a thriving industry. SaaS companies typically charge a subscription for their product, which is delivered and stored within the cloud. The subscription business model means companies reach profitability over time and must continually provide value, otherwise their clients will become at risk of churning. Here are some strategies SaaS businesses can use to ramp up their lead generation efforts:

Search Engine Optimization

SEO works hand in glove with content marketing by making your content discoverable on search engines like Google, Bing, Yandex, and Baidu. You should think of SEO in two separate yet complementary categories: on-page SEO and off-page SEO.

On-Page SEO

The good news about on-page SEO is that it’s entirely within your control. You need to create content that people want to read, link to, and share, but there are also other factors to consider.

These include keyword strategy, internal linking, use of titles and descriptions, as well as page load time and UI. For a detailed look at what makes a well optimized website, check out this on-page SEO guide.

Off-Page SEO

People frequently think off-page SEO refers solely to link building, but there’s more to it than that. While links are important, it’s the quality of those links that matters. High-quality links from trusted and authoritative sites trumps quantity every time. Social media is also important, as shares and links from influential social accounts are another quality indicator.

Referral Marketing

There’s a growing body of research that shows referrals are one of the most effective types of leads. Although referrals are typically low cost and close relatively quickly, there’s a referrals mismatch among sales and marketing, with 56% of sales reps calling referrals “very important” yet only one-third of businesses having a program in place. There’s a lot of debate on whether or not companies should incentivize referrals. One school of thought is that you won’t generate many referrals without an incentive, while the opposing view is that if you incentivize too heavily, you may get low value quality referrals. The best advice is to test which works for your SaaS business and then optimize for that.

We are awarding some of the best SaaS Solution of the year along with other categories at the 3rd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (independent software vendor), Systems Integrators, Solution VARs, and MSPs across INDIA. To know more, visit the website now.