Strategies SaaS Businesses are Using to Grow – Part 3

While technological advances have spurred software development, it’s the subscription model favored by many SaaS businesses that has transformed it into a thriving industry. SaaS companies typically charge a subscription for their product, which is delivered and stored within the cloud. The subscription business model means companies reach profitability over time and must continually provide value, otherwise their clients will become at risk of churning. Here are some strategies SaaS businesses can use to ramp up their lead generation efforts:

Google AdWords

While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. If you don’t want to miss out on a portion of potential leads you should still continue to invest in PPC, especially with ads becoming more prominent in Google search results. PPC remains popular for several reasons. It delivers targeted traffic to your website and is highly scalable, meaning you can increase or reduce spend based on the needs of the business on any given day. It also has a lot of inherent predictability — both in terms of cost and results — which appeals to CFOs or those that have traditionally controlled marketing budget.

Co-Marketing

Many SaaS businesses decide to collaborate by running a co-marketing campaign with other companies that either complement their product offering, or share a similar point of view or approach to business. There’s no hard and fast rule about co-marketing, but typically the companies involved create a piece of content, such as an ebook, host a webinar, or publish some research. The leads generated and the costs incurred are also shared by the companies participating. Both companies have the opportunity to leverage each other’s following, and potentially reach a different audience. If both teams are aligned, co-marketing can be very effective. However, it’s important to ensure both teams are in agreement and understand expectations from the start.

We are awarding some of the best SaaS Solution of the year along with other categories at the 3rd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (independent software vendor), Systems Integrators, Solution VARs, and MSPs across INDIA. To know more, visit the website now.(http://www.isvawards.itvarnews.com/)