Strategies SaaS Businesses are Using to Grow – Part 4

While technological advances have spurred software development, it’s the subscription model favored by many SaaS businesses that has transformed it into a thriving industry. SaaS companies typically charge a subscription for their product, which is delivered and stored within the cloud. The subscription business model means companies reach profitability over time and must continually provide value, otherwise their clients will become at risk of churning. Here are some strategies SaaS businesses can use to ramp up their lead generation efforts:

Retargeting

Regardless of whether your key conversion metric is an ebook download, online purchase, or free trial, the fact remains that most website visitors never take the action you want them to. Using retargeting (also known as remarketing) you can dramatically increase conversions by re-engaging people that left your website. Retargeting tracks your website visitors and then displays online adverts as they visit other sites around the web. Many ecommerce sites lead the way with retargeting by offering contextual offers to lure back website visitors. Just think of the time you were looking at an item of clothing online, left the website, and then saw adverts (often with a discount) promoting that pair of jeans on your favorite websites or social media. That’s retargeting in action. Regardless of the industry, you can (and should) use retargeting to turn hard earned website visitors into customers. And most retargeting software now enables marketers to target people beyond website visits. For example, you can launch a campaign based on events — such as opening an email or attending a webinar — while some tools let marketers target people with similar characteristics that haven’t visited your website yet.

We are awarding some of the best SaaS Solution of the year along with other categories at the 3rd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (independent software vendor), Systems Integrators, Solution VARs, and MSPs across INDIA. To know more, visit the website now.