How Data Intelligence Can Help Your Business – Part 5

Business data intelligence solutions can help your business scale new heights. Here are some ways it can enhance your organization and help decision makers make more informed, effective choices.

Build your brand in a competitive, complex retail environment

Good business intelligence is the data that enables marketers to plan and react faster, and more efficiently in the context of consumer packaged goods (CPG) marketing, and throughout the decision-making process. It helps professionals to find creative ways of growing the business through initiatives like cross-promotion strategies with complementing product categories.

Discover the big-picture “why” and what motivates consumer behaviour

The numbers that drive data intelligence as it stands today don’t tell a complete story because the way the executive suite sees the business is not exactly how customers see the business. Additionally, social media snippets aren’t enough to fill the gap. They must first understand why a phenomenon is happening rather than go with a gut feeling to truly understand and satisfy customers’ needs and correct problems. Adding qualitative analytics to their dashboard alongside the quantitative data can give them that big picture because it’s adding the ‘why’ to the ‘what.’ Looking at the numbers while formulating the data intelligence strategy will only tell what the customers are doing, not what motivates them to do those things

We are awarding some of the best Enterprise Data Intelligence Solution of the year along with other categories at the 3rd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (independent software vendor), Systems Integrators, Solution VARs, and MSPs across India. To know more, visit the website now. (http://www.isvawards.itvarnews.com/)