Big Data Trends of 2018 – Part 2

Big data was primarily used by big businesses in the past, owing to their broad scope of service demanded more precise data and because they were the only ones who could afford the technology and channels used to collect and analyze the information. Big Data has evolved at an unbelievably fast pace, much like any other process in the business world, the best example being Big Data in the cloud.

2018 at a Glance

Predictive Analytics is On the Rise

As companies have started looking at big data to see what happened and use their analytical tools to find out why those things happened, analytics is now a substantial strategy for businesses to achieve their targets. Predictive analysis uses big data to predict what might happen in the future and there is certainly no doubt that it will be useful for data-driven marketing, as it can help analyze data to predict consumer behaviour, allowing Sales and Marketing teams to know a customer’s next action before they even take it. Additionally, analytics also provides more context to data to help understand the why behind the what. According to a survey from PwC, only 29% of organizations today use predictive analytics. As many vendors have recently come out with predictive analytics tools, this number is expected to grow this year moving forward.

We are awarding some of the best Big Data Solution of the year along with other categories at the 3rd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (Independent software vendor), System Integrators, Solution VARs, and MSPs across India. To know more, visit the website now. (http://www.isvawards.itvarnews.com/)