Importance of retaining brand credibility |Pradeep Soundaranjan| CEO | Moolya Testing and Appachh

Access to a plethora of information in availed by customers at their fingertips. By switching oneself from offline to online, one can easily find third party reviews and customer feedbacks of their company and products. Therefore, the power of brand marketing is not anymore as strong as it once was only because it is fighting every moment for attention amongst other third-party views. Exactly why, if you want your brand to be strong, it is crucial that the brand portrayed by your customers is strong and has credibility. More than the brand, a customer believes the customer. Customers now understand that maximum of the companies will go till any extent in order to elevate their brand. Hence the unbiased review of a customer holds a lot more credibility than any statement passed by the company and its people. Our team came into terms with Pradeep Soundaranjan, Founder CEO, Moolya Testing and Appachhi at Testcon 2019, Bengaluru where he shared with us about Quality & Assurance and credibility of a brand.