About iProov : iProov is a UK based biometric authentication organization. We focus on detecting genuine human presence when you are transacting digitally on online.
What is the main focue of iProov?
As more and more transactions happening online, how do you as an organization know whether the person on the other side of the screen is really a human or just a digitally created spoof attack like deep fake videos, replay videos, synthetic videos, mask photos , etc. So, iProov focuses on detecting there’s a genuine human present on the other side of the screen.
How iProov is protecting its users?
This is very important in a country like India. The statistics show there’s one billion cyber attacks in a year in this country that i.e phenomenal. The population of this country, largely honest that subject to a lot of identity attacks. It is our duty as technology leaders and as buyers of technology to ensure the end users is always protected in the best way possible.
What is the contribution of iProov in fraud detection & prevention of any organization?
I often hear when I meet buyers, finance organizations often tell me that such and such vendor came and said they are the most secured and they have never been broken and that is the solution we need to deploy . My question to them is always, they are the most secured today but how do you know they will continue to remain secure forever. No vendor can ever assure you or guarantee you that they will never be hacked into. Today, my product is the most secure but I am quite confident that some bright kid somewhere in a room is trying to hack my solution and they will come up with the hack and will be able to spoof it. We have to have a lot of respect for bright people who have chosen to utilize their brightness for negativity i.e. hackers. Never be complesent. So, the question is not how your secure your solution is and more important is how quickly you can defend if there has been a spoof or hack attacks. I will urge the buyers when they are selecting the vendors or their products to really investigate how quickly defenses can be deployed. That is the reason iProov is a solution, a managed service. So, we are able to monitor if attacks are taking place and able to produce defenses and deploy them very quickly.