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How fintech will put customers back at banking’s core with digital banks?


Pooja Singh, Lead-Alliance & Marketing, GIEOM I am part of the marketing team in GIEOM.

It is a 10 year old startup. We are mainly into BFSI. We cater to banks, insurance and financial services companies.

*What is the customer base of GIEOM?

We have around 70 customers around the globe.

*How your solutions & services benefiting your customers?

Our solution which is the customer on-boarding solution. It will help them in smoothly on-boarding new customers in a very short span of time, like a period of a day instead of several weeks or days.

*What do you think about digital banks?

The digital bank was the need of the hour because what customers are experiencing in other sectors like the Uber, Zomato or Swiggy they also wanted to have the same kind of experience in banking also in order to provide the same kind of digital experience. The you know, the fintech vendors will have to come forward and help the banks in achieving this.

*What is your go to market strategy?

It would be to reach out to as many banks and our existing customers of course, like of banks, finance, intuitions, insurance. The Ministry of Finance they have recently come up with regulation of assisted customer on-boarding and our solution will help them in the customer on-boarding exercise.

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