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Vinay Vohra, CEO, Corporate Serve explains jow digital enablement compliments the digital transformation of businesses
Digital enablement has become the buzzword in the B2B tech segment in recent years with a host of technology vendors banking on the concept to promote their solutions
The ongoing COVID-19 pandemic has proved to be a slingshot for the digital transformation of the globe. With remote working strategies and mobility coming into play, the move to go digital for businesses is not an option but a compulsion today.
A digital enablement strategy in this regard involves supporting the change, communications and re-skilling required to effectively tap the potential of IT investments like CMS, CRM, ERP etc.
Below are the key elements of a rewarding digital enablement approach for an inclusive digital transformation of a business-:
Technology integration
The success of a digital transformation of a business primarily depends on the adoption of the technology within the enterprise. While procuring a cutting-edge platform, it is essential for an organisation to effectively utilize its capabilities to meet its business objectives.
Once the platform is procured and integrated it’s time to rework on the legacy processes. The elementary message that needs to be communicated here is that the new technology will also change the methodologies of performing tasks and demand rapid upskilling. It is also important for business heads to clearly define their business objectives and understand new capabilities.
Workshops, reskilling programmes play a pivotal role in leveraging the maximum potential of technology investments in this regard.
Support and training
The fundamental element of an effective enablement strategy is the enabling part which involves enabling platform users to perform their business tasks more effectively. The upskilling of different segments of the workforce can be accomplished via varied channels, each advocating different learning techniques as per the specific operations of a team.
Live training sessions and hands-on workshops can propel the upskilling and help in reaping the full potential of a digital transformation initiative.
Effective communication strategy
To ensure that an enterprise is conveying the right message to the right target customers while deploying a new digital platform, there should be a clear communication strategy within the business. Since customers are the key for every business, the communication should incorporate understanding the stakeholders and their level of involvement in the new platform. This also ensures that stakeholders are well informed with the integration of the platform and the prevailing communication around it.
ROI and optimisation
A top-notch enablement strategy will cut the time and expenditures required to integrate new technologies, as well as the necessary operational support required from solution vendors.
The strategy will also shrink dependency on IT admins to perform regular business tasks. Right from implementation, a good digital enablement strategy can reduce the support requirements by a great margin. Furthermore the productivity, efficiency and service delivery of a business balloon significantly with a blend of an avant-garde digital platform and digital enablement strategy.
The business role of a digital enablement strategy is imperative
In today’s digital era, customer expectations are soaring. Market opportunities are appearing and disappearing faster than ever before, and legacy business models are becoming redundant.
To ensure business success in this new world order, enterprises need to connect technology and human resources seamlessly into their business processes. To integrate the two however, is a complex journey.
The success of a digital transformation initiative depends primarily on a digital enablement strategy. It ensures a holistic approach to accomplish the digital objectives of a business. It not only empowers your teams but also results in higher business agility and improved customer satisfaction.
