Optoma Leads DLP Projectors and 4K UHD Segment in India for Q22021

Strengthening its leadership position in the projector market, Optoma Corporation, has announced that it has become number one projector brand in DLP and 4K UHD segments in India for Q2, 2021 as per the latest PMA report. Optoma is a designer and manufacturer of projection and Interactive Flat Panel for corporate, education, professional video and home entertainment segments.

Continuing its growth despite pandemic, Optoma claims that it’s the only projector brand to have reflected the growth trend in the first half of 2021 with becoming No.1 projector brand in 4K UHD segment. Prior to this, Optoma had doubled its market share in ProAV and home segment in 2020.  The brand has also taken more than 50 percent market share in the Short Throw projector category and is No.1 brand in India for the category during Q2, 2021.

The Taiwan-headquartered projector firm has become top DLP projector brand in India with more than 33 percent of the market share in Q2, 2021. Now, the company plans to aggressively tap home entertainment segment, ProAV and education projector category with an array of new product launches for these categories.

Optoma is known for its commitment towards Indian market and launched a number of projection products in 2021. Focusing on cutting-edge technology and product design, the company launched the UHD33 and UHD35+ True 4K UHD Projectors having panoramic view feature with 21:9 Ultra Wide Format. Optoma also brought 4K UHD high brightness home cinema projector ZK750 in February this year which received rave response from tech experts and cinema lovers.

Speaking about the achievement, Vijay Sharma, Country Head, India, Optoma Corporation said, “Despite of pandemic situation and challenging market conditions, we have managed to maintain an upward curve in sales. We registered demand coming from across segments especially home segment. This growth in first six months of 2021 is a result of our advanced technology based product launches and our proper understanding of current circumstances of Indian market. We expect the trend to continue in the second half of the year too.”