India Experiences First Omnichannel Platform from Lenovo

Lenovo has launched India’s first PC omnichannel platform named Lenovo OnDemand. “Customers today have grown to love shopping online and show comfort in their own digital spaces for most retail experiences. That said, the touch and feel of traditional retail as well as live demos for product services are irreplaceable. This is where the concept of ‘phygital’ enters. We at Lenovo are aiming to provide our customers with an integrated platform as a one-stop shop. Lenovo OnDemand aims to be a unified platform where retail meets e-commerce,” said Rajesh Thadani, Executive Director-Ecommerce, Lenovo Asia Pacific.

“Customer consumption behavior patterns have changed significantly over the last two years. Research says that 80 percent of consumers prefer browsing online but make the final purchase at a physical store. With the new trends emerging, there are various influences and touchpoints that affect the consumer. There is also a drastic shift in the source of information and consumption for consumers. The pandemic has accelerated the use of online channels for everything from education to shopping! Hence, it is important for brands to adapt to this shift from a multi-channel approach to an omnichannel approach to reach the end-users,” said Dinesh Nair, Head, Consumer Business, Lenovo India.

This platform offers a hyperlocal experience to consumers where they are shown inventory of the nearest store they select, enabling them to reach out to the store via an intuitive web solution. This platform also presents a unified picture of e-commerce and offline retail by integrating the real-life stores’ products with digital stores, to create a unique virtual experience for consumers looking for contactless purchase.