AI, ML and Blockchain-Driven Digital Disruption Set to Transform Indian Real Estate Sector

Artificial intelligence has emerged as one of the biggest disruptors and game changers in the real estate landscape today, enabling a strategic, and empowered buying and selling experience. With the potential to carry out massive technological reforms across the sector AI is driving change with a technology-led immersive experience made possible just at the click of a button.

These views were expressed by eminent leaders from the industry at ‘Leveraging AI in the Real Estate Landscape,’ a webinar organized by Techarc, a leading technology analytics, research and consultancy firm in association with Compass, the overseas development centre of Urban Compass Inc., a US-headquartered technology platform leading change with new age technologies such as AI & ML in the real estate industry.

The panel called for leveraging the power of AI and its potential to transform the real estate landscape especially in India with appropriate investments

Incorporating data and AI based algorithms is enabling leading real estate platforms like Compass, in decision making process and at the same time is also assisting them in managing the substantial volumes of historic data that has been generated within the industry over the years and monitor bespoke KPIs in order to expedite procedures and extract useful data.

Rushi Bhatt, Sr. Director and Head, AI, Compass IDC said, “At Compass, we strive to provide a platform that can automate certain processes and make the end-to-end process as digital & frictionless as possible with the real estate agents at the centre of all of this. As far as leveraging AI is concerned in India’s scenario, there are two kinds of applications that we need to start building, one is consumer-facing that involves digital marketing, virtual walkthroughs, lead generation etc and the other is gaining insights such as which houses are most likely to sell by the end of the year etc. AI adoption across the Indian Real Estate landscape has still got a long way to go but the growth is definitely possible with appropriate investments.”

AI has made significant inroads within the Indian real estate landscape & is expected to further stretch its reach in the coming years. As per recent reports 93.8 percent believe such technologies like cloud & AI will be used for analytics-based recommendations and 67.1 percent of respondents have suggested that AI & ML will be frequently used in Indian real estate in the coming 12-36 months.

Prashant Solomon, MD, Chintels India & Hon. Treasurer, CREDAI NCR said, “Covid was a great opportunity for the real estate industry because it forced us to change how we work & think. One of the immediate effects that we observed was a large move towards online transactions & searches, increased use of VR & AR to conduct virtual tours of properties and using technologies like drones & AI. Thanks to AI & the algorithms that are being introduced, people are able to find houses based on their liking & their requirements. Real Estate is not limited to just providing a house but providing a complete ecosystem & the only way you can achieve that is by adopting technologies like AI”

Pranav Kaushik, Partner, Digital Transformation, Grand Thornton dGTI, India said, “The sector is embarking on continuous digital initiatives but there’s still a lag in some of the areas where tech has not permeated. A change in the management aspect & re-skilling of the workforce in organizations will ensure a sustained digital transformation in the real estate sector. Technologies like AI, ML & Blockchain will help connect the whole ecosystem including the regulators, agents, and the companies to freely and securely exchange information.”