Vertiv Expands Channel Presence in India; Names TechnoBind as its National Value-Added Distributor

Vertiv has announced that TechnoBind has been appointed as its National Value Added Distributor in India. This partnership was formed to help Vertiv expand its network of channel partners and establish a stronger foothold in the Indian market. The association with TechnoBind paves the way for Vertiv to be one step closer to its channel, partners and customers, and strengthens the brand’s commitment to supporting them with its extensive portfolio of IT solutions, including racks, rack power distribution units (rPDU), KVM, integrated data center, IT management, and IT infrastructure.

Sanjay Zadoo, Country Manager, Channel Business, Vertiv India, said, “The growth in edge computing in India and globally offers great opportunities for IT infrastructure ecosystem providers, including Vertiv and our partners. TechnoBind has strong capabilities in pre-sales and emerging IT Solutions & Services around data processing. They are a natural fit to collaborate in our focused efforts to support and push Vertiv offerings, along with our IT partner community. This is another step to support the efforts of our IT partners in becoming edge-ready with integrated solutions for data centres and server rooms.”

Aman Jain, Director Sales, TechnoBind, said, “With the digitization of India, the need for sophisticated data centers are on the rise. Organizations are looking at adding capacity faster and yet achieve new levels of scalability and performance. We at TechnoBind are very excited to partner with Vertiv at this juncture, as we believe that there is a significant market opportunity which we would be able to address through our partner eco-system. We look forward to furthering the penetration of Vertiv among the IT partner community, while simultaneously adding value to our partners by enabling them to take the comprehensive suite of integrated infrastructure solutions to the market.”

Rakesh Kumar, National Manager – Channel Alliance – ITSI , Vertiv, said, “TechnoBind has a deeper and broader presence in the security and data protection market, and strong expertise in providing niche storage technologies, network monitoring software, and hardware encryption devices that go in a data center. This, along with the strong presales capabilities of TechnoBind, helps us to get closer to the IT partners. Vertiv and TechnoBind’s relationship will give partners access to a complete range of products, from critical infrastructure to IT hardware and software.”