SAP Names Subramanian Ananthapadmanabhan as Head of Midmarket, SAP APJ

Subramanian (Subbu) Ananthapadmanabhan has been named Senior Vice President (SVP) and Head of Midmarket, APJ at SAP Asia Pacific Japan (APJ). He takes up the position previously held by SVP Claus Andresen, who now leads Cloud Success Services, APJ.

Subbu will oversee a regional team that will help small and medium-sized businesses change their businesses by using the potential of intelligent enterprise solutions. He will be in charge of leading the go-to-market strategy, with a focus on cloud hypergrowth, discovering and developing possibilities in new market sectors, and increasing customer lifetime value.

Subbu was previously Head of Midmarket, SAP India, where he has built a customer-centric, partner-first business. Before joining SAP in 2012, he held leadership positions at Oracle and IBM.

Established in 2022, the Cloud Success Services organization unites a global force of more than 20,000 people to bring new services offerings, helping customers maximize value in the cloud with SAP at every single touchpoint. Under Claus’ leadership, the organization works with Fortune 500 firms, startups, and SMEs around the area to guarantee they get the most out of their enterprise software. Claus has over a decade of expertise in the Asia Pacific region and is passionate about how digital transformation may provide a competitive edge through attaining strategic business goals.