Lexar Hires Gaurav Mathur as Director of its Indian Operations

Lexar has announced the appointment of Gaurav Mathur as Director of Lexar, who will oversee the company’s operations in India. Gaurav will be responsible for charting and driving the company’s growth strategy through increased market penetration, assisting Lexar in strengthening its brand equity and expanding its footprint in India.

Prior to joining Lexar, Gaurav held various leadership positions in the Consumer Technology and Retail sectors at companies such as Transcend Information, Genius (KYE Systems Corp), Rivacase (Germany), Wipro Technology, Interglobe Technology, and Tata AIG, to name a few. His proactive measures in product line rationalization/restructuring, channel strategy, dealer engagement programs, and customer loyalty initiatives for Transcend Information in South Asia resulted in significant business expansion and channel penetration in corporate/government and online platforms, assisting a business to grow and meet their overall goals.