Daiwa Expands its Channel Partner Network in India

Daiwa, a consumer durables and made-in-India Smart TV manufacturer, has laid out a bold strategy to expand its channel partner network in India. It enjoys a strong position in the Western and Northern regions and has now focused its growth efforts in the South India area, with the goal of onboarding around 700 new channel partners by the end of June. It is presently seeking to expand its Pan-India network.

The growth is supported by Daiwa’s strong product portfolio of Smart TVs’ great success and growing customer enthusiasm. The company offers a diverse range of Smart TVs ranging in size from 32 to 65 inches, 4K UHD Smart TVs powered by webOS TV, and Android Smart TVs powered by Cloud TV, as well as various first-time innovations. Due to increased demand for smart TVs following the initial lock down, the brand experienced exponential growth in 2020 and 2021, exceeding pre-covid statistics by 1.5x. Furthermore, the company provides an impressive assortment of semi-automatic washing machines that are designed with high-quality raw materials while keeping Indian power circumstances in mind.

The brand’s objective is to attain 3-4 percent of the offline market share and has ambitions to expand its channel partner network in India. Furthermore, the brand has reaffirmed its commitment to facilitating the growth and profitability of its channel partner network in the country with an improved program that will provide additional support to its channel partner network the country. The company has also developed intriguing new incentive programs for its channel partners, each of which is targeted to assist them in expanding, optimizing revenue, and, most importantly, satisfying their customers.

Daiwa has a bold product strategy; from the start, the company has been the first in India to introduce ground-breaking technologies such as Smart TVs that cater to Indian power consumption patterns, Box Speakers, Air Mouse, and the first Indian brand to launch 4K UHD Smart TVs powered by webOS TV in India. Daiwa’s goal is to provide technologically excellent items that are specifically developed for Indian consumers at the most competitive prices.

The company has 800+ Service Centers across India, serving over 19000 pin code cities on a pan-India scale, and also provides a flawless installation, repair, or inquiry experience to clients in Tier III and Tier IV cities, where most companies struggle. The company intends to add approximately 15 new smart TVs and 12 new washing machines to its range by the end of the calendar year.