Lenovo Appoints Senior Leaders for its Commercial Business

Lenovo has created newer roles and appointed two leaders in the commercial business segment. Some fundamental changes are being implemented into the business as Lenovo pivots toward being a worldwide leader in IT solutions and services.

Ashish Sikka is now the Director of Commercial Category & Strategy at Lenovo India. In his present position, he is in charge of driving growth for the Lenovo India Commercial PC business as well as strengthening Lenovo’s commercial partnerships with major distributors, including alliance connect.

Ashish has 19+ years of industry expertise across numerous positions and functions, and he has a keen understanding of client needs and wants across consumers, SMBs, and enterprises. He is a growth-oriented business leader with a track record of leading teams and financially growing enterprises. He was previously Lenovo’s Channel Head and Director – SMB.

Lenovo also named Subraneel Bose as Director and Head of Enterprise Business, Lenovo India. He will lead the team in charge of delivering revenue, profitability, and market share for the Enterprise, Public Segment, and Education businesses, as well as overseeing Lenovo’s extensive product portfolio.

Subraneel formerly worked as the Head of Strategic Accounts, where he helped to grow the commercial business. Subraneel has over 25 years of industry expertise and has led numerous businesses with great success at Lenovo. Over the course of a decade at Lenovo, he has held a number of positions, led the implementation of a solutions-driven acquisition strategy, and rapidly expanded the software, services, and PC businesses.