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The Association of System Integrators and Retailers in Technology (ASIRT) recently organized the 101st edition of its flagship information exchange monthly event – Techday at Hotel Parle International in Mumbai.
Sanjay Ruparel, President, ASIRT, kick-started the event by highlighting the tagline and pillars of ASIRT – Partner, Progress, and Evolve. Over the last 10 years, ASIRT has helped increase the presence, weightage, and prosperity of over 210 partners, he mentioned. “ASIRT is the only IT Association that conducts its marquee monthly TECHDAYS. It is the most well-attended monthly technology exchange and the feedback after every event has been overwhelmingly positive. ASIRT has been able to grow as an association and show differentiation because of its unique consortiums that have been formed with a lot of analysis and foresight. Members within a consortium share their skills and alliances and together, members are able to address complex use-cases in front of their customers,” he added.
The association introduced its new members including Mayank Thakkar from Lym Technologies (CCTV), Hiten Sanghvi from Activolt Tech Solutions (Power and IT Solutions), Nilesh Tupe from Hard-disk Repairing Center (Data recovery Solutions), Pratik Shah from ITCG (Value Added Distributor for Cyber Security, Backup and Storage Solutions) and Keyur Doshi from Microcare Services (IT Services).
In his keynote session, Sumeet Kela, Founder & Technical Director, Net Protector Anti-Virus, spoke about the NPAV journey from a family-managed system integrator to an international cyber security AV solutions company. NPAV is a growing company under the ‘Make-in-India’ banner with a long list of international certifications in the cyber protection space. He highlighted the opportunity to work with NPAV on the GeM portal to protect the Indian Government entities. The company has a strong presence among educational institutes as well as some mid-sized banks and financial companies.
“Because of our focus on R&D to improve system performance along with ample protection, working with us as a partner is beneficial to ensure customer stickiness as well as in helping partners make better bottom-lines selling our products. When you combine that with our 200 R&D Engineers and 100+ Tech Support Staff, there is a superb message to convey to your customers,” Kela added. He also introduced their newest product, EduSafe Firewall, for protecting Android-based mobiles and tablets that are used by minors.
The next plenary session from S Viswanathan, Founder and CEO, Inspace Technologies, started with an interesting note to positively impact the balance sheet of all the attendees. He spoke about Inspace being in the IT services space and recently expanding into the US and UK markets with more than 300 people, 1000+ customers, and 80 percent repeat customer buying cycles. He went on to speak about a new service vertical process called IT Audit, recognized by the Government of India with copyright for the process from the HRD Ministry. This was to basically ensure the monetization of services that would otherwise have been delivered free of cost to clients. The services start with a customer problem statement, a thorough audit of their network, infrastructure, systems, and software using a certified audit team, and a detailed gap analysis with the budgets and time required by the customer to fix the gaps. The services include a digital transformation readiness audit with digital SWOT analysis, VAPT audit, ERP and other software audits, and IT capex & opex audit to review IT spending and processes. He also explained various ways in which ASIRT partners can work with the Inspace team on a recurring or a one-time commission basis.
Viswanathan reminisced: “Partners leave money on the table by giving services free of cost to customers. It’s high time we monetize this. We can help customers with auditing their systems and processes thoroughly so that ASIRT partners can get their due for the effort, and the customers know the gaps in their setup, for which they can take decisions to mitigate risks. It’s a win-win for everyone.”
In the interesting Evolve session, where renowned subject matter experts are invited to speak on varied topics like communication, health & wellness, finance, and human resource, Nancy Shah spoke about body language. Shah is a well-known body language expert apart from being a highly-followed public speaking coach and an emcee. She started off with the statement, “Humans are meaning-making machines – because body language is one of the main factors for making that first impression.” The session was important as it touched upon how ASIRT partners could present themselves to their clients, partners, and employees in an effective manner.
An important point made by Shah was, “Zero nervousness is overconfidence! Everybody feels nervous and being nervous is normal. How to hide that nervousness with the right body language is something that good speakers and successful people have realized over a period of time. Because you are nervous, you are trying to be more prepared, which actually works positively towards developing more confidence.”
She further added, “Hiding your nervousness behind a smile, hand gestures or a posture is something that one can work upon. Also, one needs to be aware of the culture of the people you are interacting with, as the regular gestures you may use may mean something completely different there! So, it is important that we are aware of our surroundings and work towards being composed.”
