Hesa to Leverage Better Market Linkages for their Farmers with Oxecart

With a mission to enable local farmers with right market linkages, Hesa, one of India’s leading Agri-FinTech startup has announced its partnership with OxeCart, one of India’s first region-agnostic virtual auctioning platform that enables stock-like trading for Agri produce. Hesa’s geographical spread and Oxecart’s market linkage, this partnership will provide a seamless technology experience with the built-in benefits of last mile connectivity and also benefit farmers in becoming Hesa’s Hesaathi. In addition, through this partnership, Oxecart aims to become the fastest F2B platform by 2025.

Hesa currently serves over 30 lakh rural consumers in 27000 villages across 28 districts in Andhra Pradesh, Telangana, Karnataka, and Maharashtra, as well as over 35000 ‘Hesaathis.’ Oxecart has created a highly scalable and user-friendly technology that can connect 140 million farmers to 20 million or more retailers. It increased the reach of farmers’ products, allowing them to earn up to 20 percent more.

New digital technologies are rethinking how businesses interact with their customers. With Oxecart’s deep technology expertise and market reach, and Hesa’s geographical reach and super app capabilities, this collaboration will work toward integrating the two technologies to provide a seamless experience with the built-in benefits of last mile connectivity. Hesathis will aid in the introduction of the Oxecart platform to millions of rural farmers, allowing them to trade their produce from the comfort of their own homes.

OxeCart is India’s first region-agnostic virtual auctioning platform for agricultural produce and an F2B (farm-to-business) Agri trading and logistics platform. It enables buyers and farmers to buy and sell Agri produce more efficiently via our mobile apps, using our proprietary double auction bidding process, while receiving high-quality produce. Oxecart also created an integrated Agri logistics as a service (AlaaS) platform to consolidate and optimise the farm-to-business supply chain while remaining asset-light.

Hesa connects Bharat with India phygitally (physical+digital) in order to bridge the rural-urban divide. It enables technology in rural India for both customers and brands, allowing them to buy, sell, promote, and deliver all on one platform. The startup is a social enterprise that provides convenience by connecting rural entrepreneurs and brands through multiple solutions. As a result, it has become a one-stop shop for accessing rural markets. With the help of their large ground force known as ‘Hesaathis,’ Hesa, a B2B digital platform, has achieved their vision of revolutionising the rural commerce sector.