Cashfree Payments Strengthens D2C Checkout Capabilities with Acquisition of Zecpe

Cashfree Payments Unleashes Seamless Checkout Experience with Acquisition of Zecpe – Enhancing D2C Capabilities for Merchants and Customers

Cashfree Payments has acquired Zecpe, a one-click checkout company, to strengthen its Direct-to-Consumer (D2C) checkout capabilities. This will enable Cashfree Payments to provide its merchants with a seamless end-to-end checkout and payment experience, helping them to increase conversion rates and scale. Zecpe’s solutions are designed to improve customers’ checkout experience and make it quick and seamless, resulting in improved checkout conversion. Additionally, Cashfree Payments will be able to provide its merchants with value-added services such as Return to Origin (RTO) reduction, fraud detection, and address pre-filling. Akash Sinha, CEO and Co-Founder of Cashfree Payments, expressed pleasure in the strategic acquisition of Zecpe.

Akash Sinha, CEO and Co-Founder of Cashfree Payments, expressed his delight at announcing their strategic acquisition of Zecpe. He highlighted the synergies between Cashfree Payments’ existing products and Zecpe’s solutions, seeing it as an ideal addition to their D2C Payments Suite for e-commerce businesses. Akash assured that the acquisition will not only bolster their one-click checkout capabilities, but also reinforce their standing as the leader in the SMB space. He reinforced Cashfree Payments’ commitment to offering a wide range of payments solutions, and their ongoing efforts to evolve their product suite to meet the ever-changing needs of merchants. Hriday Agarwal, Founder of Zecpe, will join Cashfree Payments as head of E-commerce – Checkout, and his team will be joining as well.