Salesforce Introduces Marketing GPT and Commerce GPT to Revolutionize Personalized Experiences with Generative AI

Salesforce has unveiled its latest offerings in generative AI, introducing Marketing GPT and Commerce GPT. These innovative products aim to revolutionize the way marketers and brands engage with their customers, providing personalized experiences and dynamic buying journeys.

With Marketing GPT, marketers will have access to a range of powerful features. They can automatically generate personalized emails, create smarter audience segments, and design effective marketing journeys. This empowers marketers to deliver tailored and engaging experiences across various touchpoints, optimizing customer engagement.

On the other hand, Commerce GPT enables brands to deliver highly customized shopping experiences and personalized offers. By harnessing the power of generative AI and dynamic buying journeys, brands can adapt their offerings to meet the specific needs and preferences of individual customers. This level of personalization enhances customer satisfaction and drives customer loyalty.

The significance of generative AI in the marketing landscape is evident, as 60% of marketers believe it will fundamentally transform their roles. Furthermore, a staggering 71% of marketers state that generative AI will allow them to focus on more strategic tasks, boosting productivity and efficiency. However, accuracy and quality remain the primary concerns for marketers, with 63% emphasizing the importance of trusted customer data for the successful implementation of generative AI.

Marketing GPT, combined with Data Cloud, provides marketers with powerful tools to enhance their strategies:

• Segment Creation: Marketers can create audience segments quickly, improving targeting by leveraging natural language prompts and AI-driven recommendations based on trusted data from Data Cloud.
• Email Content Creation: This feature automates the process of generating personalized emails, leading to improved testing and engagement.
• Segment Intelligence for Data Cloud: By connecting first-party data, revenue data, and third-party paid media data, marketers gain a comprehensive view of audience engagement, enabling better decision-making and improving marketing ROI.
• Rapid Identity Resolution, Segmentation, and Engagement: This functionality automatically resolves customer identities and refreshes segments in Data Cloud, ensuring accurate and up-to-date targeting.
• Typeface Integration: Within Marketing GPT, marketers can leverage Typeface’s generative AI content platform to create contextual visual assets aligned with their brand voice, style guides, and messaging.

Commerce GPT, in conjunction with Data Cloud, empowers brands to deliver customized commerce experiences:

• Goals-Based Commerce: This cutting-edge tool allows businesses to set targets and goals, providing actionable insights and proactive recommendations to achieve desired outcomes, such as improving margins and increasing average order value (AOV).
• Dynamic Product Descriptions: By automatically filling in missing catalog data, Commerce GPT enhances merchant productivity and transforms the customer experience with auto-generated product descriptions tailored to each buyer.
• Commerce Concierge: This feature facilitates personalized and engaging conversations, enabling shoppers to effortlessly discover products through natural language interactions across various channels, from digital storefronts to messaging apps.

To facilitate the adoption of Marketing GPT and Commerce GPT, Salesforce partners like DEPT, Media.Monks, NeuraFlash, and Slalom are actively building a generative AI ecosystem. These partners are developing accelerators, integrating large language and data models, and offering seamless implementations, reducing cost and complexity for businesses.

The availability of these new offerings is as follows:
• Segment Creation will be in pilot later this summer, and generally available in October 2023.
• Email Content Creation will be in pilot in October 2023, and generally available in February 2024.
• Rapid Identity Resolution will be generally available in October 2023 and Rapid Segmentation will be generally available later this summer.
• Segment Intelligence for Data Cloud will be generally available in October 2023.
• Dynamic Product Descriptions will be generally available in July 2023.
• Commerce Concierge will be in pilot in October 2023, and generally available in February 2024.
• Goals-Based Commerce will be in pilot October 2023, and generally available in February 2024.
• Data Cloud for Commerce is available now.