Vi Teams Up with Truecaller for Secure Customer Communication

Telecom service provider Vi has partnered with Truecaller, a leading global communications platform, to enhance the trustworthiness, safety, and reliability of customer interactions.

In response to the increasing prevalence of customer service fraud, the focus of this collaboration is to ensure secure and verified communication between customer-centric businesses and their clients.

Truecaller, through its Verified Business Caller ID solution, equips Vi’s customer service and sales teams to offer customers a secure and improved communication experience. Vi customers can now easily identify legitimate calls from Vi through Truecaller’s reliable call indicators, including a green caller ID, a tamper-proof brand name and logo, a verified business badge, a category tag, and a call reason.

Priyam Bose, Global Head of GTM at Truecaller, emphasized the company’s commitment to enhancing customer communication and verification, which is particularly crucial in the fast-paced, customer-centric telecom sector. Truecaller’s Verified Business solution has become an essential part of the telecom industry’s efforts to create a more secure and trusted communication environment. The collaboration with Vi represents a significant step toward this goal, strengthening customer interactions and trust in Vi’s services.

Ashish Sharma, EVP of Customer Service at Vi, underlined the importance of secure and verified customer communication. Vi acknowledges that customers prefer verified customer care channels for communication and has teamed up with Truecaller, a trusted caller ID service provider, to offer enhanced security and verified communication to its customers. Vi remains dedicated to providing top-notch customer support, improving calling efficiency, and delivering timely services to its users.

Truecaller’s Verified Business Solution enhances business calls by providing brand identity and context, creating a reliable customer communication environment. Over 2,000 active businesses in India and other global markets have already benefited from Verified Business Caller ID and other advanced communication features. This solution not only reduces call-related fraud and scams but also enhances the efficiency and security of business communications.