SAS Partners with Tech Data to Expand Reach in Asia Pacific Japan Region

Global analytics player SAS has inked a global deal with TD SYNNEX, appointing Tech Data, a TD SYNNEX company, as a regional distributor for SAS solution providers across the Asia Pacific and Japan region. The agreement covers key markets, including Singapore, Malaysia, Thailand, Australia, New Zealand, Indonesia, Vietnam, Japan, South Korea, India, and the Philippines.

The collaboration aims to enhance the experience for SAS solution resellers by providing them access to Tech Data’s additional expertise, dedicated regional support, and an expanded presence in untapped markets. This distribution model enables SAS partners to concentrate on business growth and customer experience optimization.

John Carey, Vice President of Global Channels at SAS, emphasized the strategic significance of the partnership, stating, “Embracing distribution and elevating our partnerships through indirect channels is an important part of our growth strategy. Our new agreement with Tech Data will help us improve scalability, reach untapped markets, and deliver results for our customers alongside our valued SAS partners.”

Tech Data’s ongoing investments in high-growth technologies such as data, AI, and IoT position it as a valuable ally, providing partners with access to expertise, aggregated solutions, and business enablement for data-driven outcomes. The collaboration leverages SAS’s extensive partner ecosystem and industry-tailored offerings, complemented by Tech Data’s broad footprint, especially in financial services and government sectors.

Bennett Wong, Vice President of MDC (Modern Data Centre) & Analytics at Tech Data Asia Pacific and Japan, expressed enthusiasm about supporting SAS’s growth and empowering partners with cutting-edge AI and analytics capabilities. Wong highlighted Tech Data’s commitment to being a premier destination for AI solutions within the technology business partner ecosystem.