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Splunk 2024 Forecasts: AI Revolutionizing Cybersecurity and Observability

AI Implementation in India India is rapidly transitioning into a digital economy, with companies leveraging AI to revolutionize workflow processes and product innovation. According to recent data, over 90% of Indian business leaders are optimistic about AI and plan to increase investments in the technology over the next 12-18 months. Additionally, Splunk’s Digital Resilience Report indicates that Indian organizations are at the forefront of digital resilience maturity, with many workflows already fully automated.

Opportunities and Cybersecurity Risks While the adoption of AI presents numerous opportunities, it also exposes organizations to more sophisticated cyber threats. Cyber adversaries can exploit AI to create deep fakes and disseminate misinformation, thereby expanding the attack surface for both businesses and public institutions. Financial institutions in India, in particular, are vulnerable to such threats, with recent data from the Reserve Bank of India revealing over 14,000 cases of banking-related scams in the first half of FY24. Addressing these security challenges requires a robust cybersecurity strategy to ensure long-term business resilience.

Key Trends in Security and Observability Outlined by Splunk for 2024:

  1. Heightened Stakes for CISOs: In 2024, Chief Information Security Officers (CISOs) face greater challenges as regulatory environments become more stringent and complex.
  2. AI’s Impact on Privacy and Security: While AI offers benefits to security practitioners, cybercriminals may exploit it as a weapon. This could lead to an expansion of organizations’ attack surfaces.
  3. AI’s Role in Security Tasks: Generative AI is expected to address skills gaps and talent shortages by automating repetitive tasks traditionally performed by security teams.
  4. Budgetary Constraints for CIOs and CTOs: CIOs and Chief Technology Officers (CTOs) will need to maximize resources as demands for AI increase.
  5. Evolution of Anomaly Detection with AI: AI will revolutionize anomaly detection and investigation processes, leading to automated remediation in the future.
  6. Integration of Observability with Security Operations: Observability will become a critical aspect of security operations, driving a shift towards a DevSecOps mindset.

Quotes from Splunk Executives Robert Pizzari, Group Vice President, Strategic Advisor, Asia Pacific, Splunk, highlighted the potential for AI to enhance malicious actors’ capabilities, particularly with the widespread adoption of 5G technology in India. Dhiraj Goklani, Area Vice President, Sales, South Asia, Splunk, emphasized India’s readiness to embrace AI and the importance of building competencies around the technology. Splunk’s Commitment to Enhancing Digital Resilience Splunk’s unified security and observability platform, powered by AI, helps organizations in India enhance their digital resilience. By enabling proactive threat detection and response capabilities, Splunk assists in preventing data breaches and financial frauds, ultimately contributing to long-term ROI.

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