Samsung Unveils Galaxy AI Vision at MWC 2024 Featuring Latest Offerings

Samsung Electronics Co., Ltd. is set to introduce groundbreaking mobile experiences driven by Galaxy AI at the Mobile World Congress 2024, commencing today in Barcelona, Spain. Attendees visiting the Samsung booth will have the opportunity to immerse themselves in hands-on experiences with Galaxy AI across the entire Galaxy product range, with a focus on the pioneering Galaxy S24 series, leading the charge into a new era of mobile AI. The Galaxy AI initiative will extend across Samsung’s product lineup, encompassing enhanced productivity with the Galaxy Book4 series, intelligent health features with the Galaxy Watch6 series, and the debut of the Galaxy Ring, making its public appearance for the first time.

TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, expressed, “Our latest Galaxy products and innovations harness the capabilities of mobile AI to empower users in their daily lives and unlock new possibilities. At this year’s MWC, we’re thrilled to showcase Galaxy AI across our product spectrum, including the Galaxy S24 series, demonstrating the profound impact these devices have in shaping a smarter, more connected future.”

Escalating Mobile AI Capabilities Samsung will demonstrate the AI-driven features of the Galaxy S24 series that revolutionize user communication and creativity, showcased through everyday scenarios at the booth. Features such as Live Translate, powered by on-device AI, facilitate real-time, two-way translations of phone calls, transcending language barriers. Additionally, Circle to Search with Google enables intuitive and swift searches for new discoveries with a simple gesture. Attendees will also experience Note Assist, simplifying and organizing complex texts, along with Generative Edit, enabling users to resize or reposition subjects within photos for enhanced creative control.

A dedicated area will allow visitors to explore the powerful camera performance of the Galaxy S24 series. In a space reminiscent of a dim concert hall, close-up shots can be captured of small objects on stage to showcase the Nightography capabilities, enhanced for stability in low light thanks to Galaxy’s AI-based ProVisual Engine.

These Galaxy AI features are set to expand to existing Galaxy models, including the Galaxy Z Fold5, Z Flip5, and Tab S9 series, as well as the Galaxy S23 series and S23 FE. Furthermore, Samsung offers firsthand experience of enhanced productivity with the global launch of the Galaxy Book4 series, starting from February 26. Connectivity features across Galaxy devices will be demonstrated, highlighting seamless productivity elevation through easy transfer and editing of photos and videos between the Galaxy S24, Galaxy Book4, and Galaxy Tab S9.

Elevated Wellness Experiences, Fueled by AI Samsung will showcase its intelligent health lineup at MWC, providing users with even more personalized and seamless health experiences through the transformative power of AI, across a wider range of devices. As part of this portfolio, the Galaxy Ring will debut as a new health form factor, simplifying daily wellness and supporting smarter and healthier living through a connected digital wellness platform – Samsung Health.

Upcoming intelligent health features will also be exhibited, including My Vitality Score, offering personalized health insights based on various factors such as sleep, activity, heart rate, and heart rate variability. Booster Card will help users achieve healthier routines by tracking predefined goals and providing actionable insights. Attendees will witness the benefits of these features on the Galaxy Watch6 series paired with the Galaxy S24, ahead of their public availability later this year.

Leveraging Samsung’s SmartThings ecosystem, the company will demonstrate how homes can be transformed into hubs for healthier living. Features such as controlling connected lights for optimized sleep, setting medication reminders, and tracking exercises and vital signs in real-time while following fitness videos on a connected TV will be showcased simultaneously, illustrating the integration of health and technology in everyday life.