Pure Storage Introduces New Self-Service Storage Management Features for Enhanced Customer Experience

Pure Storage has unveiled new self-service capabilities across its Pure1 storage management platform and Evergreen portfolio. These enhancements aim to provide customers with greater control over their data storage environment through a unified management layer, simplifying end-to-end operations.

Industry Impact:

Since its establishment in 2009, Pure Storage has been at the forefront of revolutionizing enterprise data storage. Initially focusing on high-performance storage hardware, the company has evolved its platform to prioritize Storage-as-a-Service (STaaS) and automated software service delivery.

The strategic emphasis on as-a-Service outcomes aligns with Pure Storage’s vision to meet the evolving needs of modern businesses, offering efficient, cost-effective, and scalable storage solutions.

Today’s announcement underscores Pure Storage’s commitment to delivering a comprehensive Software-as-a-Service (SaaS) experience to enterprises worldwide. The expanded software capabilities, available at no additional cost with an Evergreen subscription, aim to automate upgrades, streamline data protection, simplify invoice management and ESG reporting, and enhance partner intelligence.

Key Highlights:

• Enhanced Self-Service:
  • Autonomous Upgrades: Pure Storage introduces Autonomous Upgrades, allowing customers to seamlessly upgrade the Purity operating environment via the Pure1 platform, reducing manual efforts and optimizing time management.
• Streamlined Data Resilience:
  • Ransomware Anomaly Detection: Pure1 now offers streamlined ransomware anomaly detection, recommending snapshots for data restoration in the event of an anomaly, eliminating manual catalog reviews.
  • Disaster Recovery as-a-Service (DRaaS): Pure Storage launches DRaaS 1.1, enabling rapid deployment of disaster recovery in data centers and facilitating self-service disaster recovery environment setup in the AWS cloud.
• Empowered Partner Experience:
  • Partner Intelligence/Performance Tracking: Partners gain enhanced performance tracking capabilities, enhancing user experience.
  • Simplified Invoice Management: Pure Storage introduces simplified invoice management, offering transparency across Evergreen subscriptions and facilitating partner-customer relationships.
• Transparent Sustainability Compliance:
  • Customized ESG Reports: Pure Storage provides customizable executive-level ESG reports, aiding IT teams in communicating sustainability impacts to management and aligning with organizational goals.

Executive Insights:

Prakash Darji, General Manager, Digital Experience, Pure Storage, emphasizes the company’s dedication to meeting modern business needs through scalable, self-service storage solutions.

Customer Testimonials:

Chris Lee, Director of Technology, Northwest Independent School District, praises Pure Storage for modernizing their storage infrastructure, allowing the team to focus efforts on enhancing student services.

Steve McDowell, Chief Analyst and CEO, NAND Research, highlights Pure Storage’s strategic shift towards self-service as a new standard for customer empowerment.

These developments underscore Pure Storage’s commitment to efficiency, flexibility, and delivering a seamless storage management experience for customers worldwide.