DevRev Launches OneCRM Cloud in Mumbai Region

DevRev, the creator of OneCRM, has unveiled the availability of OneCRM applications in the Mumbai region during its inaugural user conference in India, Effortless Mumbai. This announcement follows the introduction of customizable LLMs and in-browser analytics at Effortless Santa Clara last year, aimed at making GenAI more actionable and affordable for enterprises. With a significant presence of major BFSIs and digital native companies among its clientele, DevRev is poised to expand its market presence in India.

Sunil Mahale, DevRev’s newly appointed APAC sales leader, highlighted the company’s successful track record in pioneering the HCI market in IT infrastructure with Nutanix, underscoring its ability to drive virtualization adoption in India. Neeraj Matiyani, former AWS executive and current head of sales for DevRev India, emphasized the transformative potential of GenAI in converging CRMs, drawing parallels with previous technological revolutions like the advent of iPhones and AWS.

OneCRM, positioned as a blueprint for SaaS 2.0, is tailored for digital companies engaged in software development, product management, and customer support. The suite of AI-native applications, including PLuG chatbot, Support, Build, and Grow, aims to enhance user experience, streamline support operations, empower product managers and developers, and boost sales productivity by seamlessly integrating Customer 360 and Product 360 features.

At the user conference, DevRev also introduced PLuG Enterprise, a chatbot capability designed to provide GenAI-powered user observability at scale, enabling enterprises to capture, analyze, and act upon user and session data while ensuring the highest standards of privacy and compliance.

Vimlesh Gautam, a General Manager at DevRev, highlighted the challenges faced by enterprises in capturing and analyzing user data to improve customer service and product quality. Michael Machado, Head of Products at DevRev, elaborated on PLuG’s capabilities in crawling and indexing social media and app store activities, facilitating ticket classification, and storing session observability data for further analysis using LLMs and in-browser databases.

Additionally, DevRev shared notable achievements, including surpassing 5,000 Product-Led Growth (“PLG”) customers, migrating 50 million objects from legacy systems, processing 10 billion GPT input tokens and 1 billion GPT output tokens, and serving 1 billion low-latency API calls. These accomplishments underscore the robustness of DevRev’s enterprise-grade data platform, user-friendly design, and developer-centric GenAI infrastructure, which have enabled the company to secure large enterprise deals with seamless migration plans.