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Pioneering Digital Transformation in CRM & TPM for Consumer Products Worldwide
London & Mumbai, April 4, 2024 – Aforza, a leading provider of cloud and mobile solutions tailored for the Consumer Products sector, facilitating margin protection across all business scales, and LTIMindtree (NSE: LTIM, BSE: 540005), a global consultancy and digital solutions firm, have united in a strategic alliance to drive digital transformation in CRM & TPM for the consumer products industry.
This collaboration aims to bolster front-office operations for manufacturers and distributors in the Consumer Products sector, empowering them to achieve profitable growth and safeguard margins through comprehensive omnichannel pricing management. The partnership will provide real-time data insights to enhance decision-making, improve field productivity with industry-specific mobile applications, and optimize distribution and stock management. Additionally, it will address compliance and fraud management, ensuring a secure operational environment.
Nachiket Deshpande, Whole-Time Director & Chief Operating Officer of LTIMindtree, emphasized the importance of investing in talent to remain competitive in the Consumer Goods space. He highlighted the partnership with Aforza as an opportunity to enhance consultants’ skills, ultimately benefiting customers.
Ed Butterworth, Chief Commercial Officer & Co-Founder of Aforza, hailed the partnership as a significant step towards empowering Consumer Product companies with advanced digital solutions, promising growth, innovation, and long-term success.
As part of this collaboration, LTIMindtree has established the Aforza Training Academy in conjunction with Aforza’s Customer Success Enablement team to provide virtual training and certification for industry consultants, enhancing customer success and confidence. The focus will be on key segments within the Consumer Products industry, including Beauty, Consumer Healthcare, Luxury Brands, and Food & Beverage.
