Pega Infinity ’24 Revolutionizes Enterprises with Enhanced GenAI Solutions for Self-Optimization

India – April 18, 2024 – Pegasystems Inc. (NASDAQ: PEGA), the leader in enterprise AI decisioning and workflow automation, announces the launch of Pega Infinity ’24.1TM. This release introduces cutting-edge AI and automation features designed to help organizations optimize sales, service, marketing, and operations.

Pega Infinity ’24.1 offers new AI enhancements across its suite of solutions, including Pega PlatformTM, Pega Customer Decision HubTM, Pega Customer ServiceTM, and Pega Sales AutomationTM. These upgrades empower businesses to innovate faster, streamline processes, and enhance customer connections.

Key highlights of this release include Pega GenAITM Coach, which acts as a real-time mentor by analyzing employee workflows and offering insights to boost productivity. Additionally, two new accelerator bundles – Pega GenAITM Analyze and Pega GenAITM Automate – help surface insights and automate tasks to drive efficiency.

Other notable features include integration with Tealium AudienceStream for real-time customer context, ROI calculation for high-value customer segments, and improved digital messaging capabilities within Pega Sales Automation.

Pega GenAI Blueprint™, a collaborative application that combines genAI with industry best practices, has also been launched to accelerate application design.

Pega Infinity ’24 will be showcased at PegaWorld® iNspire 2024 – Pega’s annual user conference – from June 9-11 at the MGM Grand in Las Vegas.