Oracle Unveils Enhanced AI Features to Drive Sales for Organizations

Oracle has unveiled new AI capabilities within its Cloud CX platform, aimed at empowering marketers, sellers, and service agents to expedite sales processes. These enhancements promise improved customer satisfaction, enhanced productivity, and quicker deal cycles. Katrina Gosek, Oracle Cloud CX’s vice president of product strategy, highlighted the potential of AI to revolutionize customer service, sales, and marketing, streamlining processes and enabling professionals to focus on more impactful tasks.

Powered by Oracle Cloud Infrastructure (OCI), these AI features leverage over 50 generative AI use cases while ensuring data privacy and security. The new capabilities include Gen AI Assisted Answer Generation, Assisted Scheduling for Field Service, Opportunity Identification, Gen AI Assisted Authoring for Marketing and Sales, and Seller Engagement Recommendations. These tools automate tasks, optimize schedules, identify opportunities, and produce targeted content to boost buyer engagement and sales.

Aly Pinder, IDC’s research vice president, emphasized the significance of automating service tasks to enhance productivity, with Oracle’s updates to its Service platform showcasing the potential of AI and machine learning to improve customer experiences and operational efficiencies.