Lexar Teams Up with Adarsh Technologies as Channel Partner for South India

Memory and storage solutions brand Lexar has appointed Adarsh Technologies, based in Bengaluru, as its strategic channel partner for Karnataka. This collaboration aims to strengthen Lexar’s distribution and sales network in the region, ensuring easy access to its products for consumers across Karnataka.

Lexar will leverage Adarsh Technologies’ extensive retail network to make its range of products, including SSDs, USBs, and DRAM, available in prominent locations throughout Karnataka. The move comes in response to the growing demand for high-performance storage solutions driven by technological advancements, cloud computing, and data speed requirements.

Fissal Oubida, Lexar’s general manager and global marketing director for the Middle East, Africa, and India, expressed enthusiasm about meeting the needs of consumers in South India through this collaboration. He highlighted the alignment of Adarsh Technologies’ market understanding and sales expertise with Lexar’s commitment to quality and service.

Jagdish Purohit, managing partner at Adarsh Technologies, echoed the sentiment, emphasizing their excitement to enhance the availability of Lexar’s product portfolio in South India. He noted the increasing demand and diverse applications for advanced memory and storage solutions driven by the growing creator community in the country. Adarsh Technologies aims to work closely with Lexar to ensure accessibility and availability of their products for all consumers.