Mahindra Finance Partners with Salesforce to Digitize MSME Lending

Mahindra Finance, a prominent non-banking financial company (NBFC) in India, has announced a collaboration with Salesforce to develop Loan Origination Software (LOS) tailored for Micro, Small, and Medium Enterprises (MSMEs). This partnership aims to improve operational efficiency and enhance customer satisfaction as part of Mahindra Finance’s digital transformation strategy, expanding its MSME lending capabilities.

By implementing Salesforce Sales Cloud, Mahindra Finance will boost productivity through integrated AI, creating a unified view of its customers. This collaboration will enable the company to build future-ready solutions that seamlessly integrate enterprise data, AI, security, analytics, automation, and low-code development.

Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, expressed enthusiasm about transforming Mahindra Finance’s MSME lending operations. She emphasized the importance of data utilization to drive growth and customize solutions for business and technology needs.

Raul Rebello, Managing Director & CEO of Mahindra Finance, highlighted that the partnership reflects their commitment to innovation and customer excellence in MSME lending. The collaboration aims to enhance credit decision-making, improve accessibility, and provide customer-centric solutions, positioning Mahindra Finance as a preferred financier for India’s MSMEs.

This partnership will enable faster loan disbursals at competitive rates while utilizing advanced analytics to identify potential credit risks, thereby boosting customer satisfaction. The new LOS will integrate machine learning and automation to streamline credit assessments, enhancing risk management and operational efficiency in real-time.