Salesforce Partners with Tata Consumer Products to Boost Digital Transformation

Salesforce, the leading AI CRM (NYSE: CRM), has announced a strategic partnership with Tata Consumer Products Limited (TCPL), a prominent fast-moving consumer goods company, to accelerate its digital transformation. This collaboration introduces a next-generation Go-To-Market (GTM) platform that significantly enhances TCPL’s sales and distribution operations.

By implementing Salesforce Sales Cloud, Service Cloud, Platform, and Mulesoft, TCPL aims to become a digital-first, data-driven organization that leverages advanced technology to improve customer experiences. Mulesoft simplifies complex integrations across systems, maximizing data potential while ensuring performance and stability. The platform’s rollout included onboarding over 3,000 distributors within just four months, with a peak of approximately 200 distributors onboarded in a single day, showcasing its scalability.

The platform integrates with Salesforce’s tools, providing real-time market insights and information on distributor sales and retail shelf activities via the Salesforce Customer 360 suite. This initiative enhances efficiency across TCPL’s vast retail network of over 1.63 million outlets. Its user-friendly design allows distributors and sales representatives to adopt it with minimal training, cutting down distributor onboarding time from over a week to just 45 minutes and enabling new retailers to set up orders in under two minutes.

Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, expressed enthusiasm about the partnership, highlighting Salesforce’s commitment to AI innovation. She stated, “Our collaboration with TCPL is special to us in many ways, and we are confident in driving business success together with intuitive, scalable, and AI-driven solutions.”

Sunil D’Souza, CEO & Managing Director of Tata Consumer Products Limited, emphasized the importance of digital transformation in driving TCPL’s growth and praised the rapid deployment of the comprehensive platform as unprecedented in the industry.