WebEngage Appoints Sanjay Prasad as Vice President – Global Head of Channels & Alliances

WebEngage, a leading full-stack Retention Operating System that enables consumer businesses to craft personalized, cross-channel customer journeys, has announced the appointment of Sanjay Prasad as Vice President – Global Head of Channels & Alliances.

With over two decades of distinguished leadership in enterprise sales, strategic partnerships, and global alliance building, Mr. Prasad brings a wealth of experience that will be instrumental in accelerating WebEngage’s global partner strategy and ecosystem expansion.

Prior to joining WebEngage, Mr. Prasad served as VP, BFSI Sales, IMEA & APAC at Flytxt, where he played a pivotal role in driving growth across emerging markets. His previous leadership stints include heading the BFSI business for India and MEA at MoEngage Inc., as well as senior roles at LeadSquared, Oracle, HP, Autonomy, Sybase, IBM, BEA Systems, and Red Hat, among others.

Throughout his career, Mr. Prasad has been credited with building high-performing sales teams, nurturing enterprise partnerships, and securing strategic wins with some of the world’s leading financial services, telecom, and technology brands. His expertise spans customer experience management, CRM, marketing automation, and real-time analytics—critical pillars for any SaaS business eyeing global scale.

In his new role, Mr. Prasad will spearhead the expansion and consolidation of WebEngage’s global channels and alliances ecosystem. This appointment underscores the company’s commitment to delivering customer success through collaborative innovation and deepening its engagement with partners worldwide.

“We are thrilled to welcome Sanjay on board. His extensive experience in building channel ecosystems and strategic partnerships will be invaluable as we continue our journey of global growth,” said a company spokesperson from WebEngage.

With a strong foundation in the technology and SaaS sectors, Mr. Prasad’s appointment is expected to catalyze WebEngage’s mission of becoming the preferred retention and customer engagement platform for consumer businesses across the globe.

“I am excited to be part of WebEngage’s incredible growth story,” said Sanjay Prasad. “Together with our partners, we will create a world-class ecosystem that enables businesses to deliver truly personalized and impactful customer experiences.”