INSIGHTS

The trend of affiliate marketing is gradually gaining popularity. Being a price sensitive nation, India has a huge fascination with discounts. Taking this forward cashback and coupon sites are trying to gain a foothold in the country, With an aim to the consumer save maximum money and provide them with a great shopping experience Gopaisa helps consumers find the best …

With mobility and virtualization is gaining strong foot in India, the time for change in business implementation has also changed. Today the business approach has changed and the large organizations are in favor of mobile workforce. According to the Dell survey on International Tablet Survey in 2014 indicated that current implementations of tablets in the workplace are beneficial for businesses increasing …

Until 2013 the IT stalwarts were looking for a better growth and prospects in 2014 which proved viable after the historic win of BJP that changed the face of the nation on a positive note. The recession struck nation got a new lease of life when the new government announced slew of measures for the IT industry. With the economic …

It is holiday shopping season again, and consumers will join the rush to buy devices and accessories for loved ones. They’ll scoop up phones and tablets, plus cases, covers and bags to shield from scratches and bumps. But while they are protecting their devices from physical harm, most will leave their phone’s WiFi connection – and their private data – …

With technology becoming handy at each passing day, now it has become easy for the vendors to collect their payments just by sending a voice SMS to their clients. PayUMoney, an online payment solution by PayU India has launched first of its kind payment collection feature, ‘SMS Invoicing’. Under this special feature, an invoice (essentially a Payment Link) is sent …

Darkhotel, one of epidemics of stealing data has recovered from the shadows while stealing data from selected corporate executive travelling abroad. Darkhotel hits its targets while they are staying in luxury hotels. The crew never goes after the same target twice; they perform operations with surgical precision, getting all the valuable data they can from the first contact, deleting traces …

With more than 90% market share in Q3 2014, Android is expected to dominate the market in the foreseeable future as well. With the proliferating demand of Tablets among consumer and enterprises the India tablet market reported the strongest year to date growth in Q3 2014, fuelled by festive buying and strengthening commercial demand, according to IDC. Tablet market shipments …

Tata Docomo, has announced the launch of public Wi-Fi connectivity in Connaught Place (CP) area, in partnership with New Delhi Municipal Council (NDMC). At a ceremony organized at the prominent Central Park in CP, Meenakshi Lekhi, Member of Parliament, inaugurated the public Wi-Fi services in the presence of Shankar Agarwal, Urban Development Secretary. NDMC has partnered with Tata Teleservices to provide …

Security analysts called 2013 the year of the mega breach, and severe vulnerabilities such as Heartbleed and Shellshock in 2014 showed that the security community can never rest on its laurels. All indications are that 2015 will bring more of the same, with the struggle between those wishing to create new threats and exploit vulnerabilities and those looking to protect …

What could be more exhilarating then being awarded by United States President Barack Obama. Dr. Eli Harari, Co-founder and retired Chairman and Chief Executive Officer of SanDisk, was awarded the National Medal of Technology and Innovation by the National Science Foundation for his significant contributions towards the development proliferation of flash memory. The award represents the nation’s highest honor for …