INSIGHTS

Vavia Technologies upholds its offline internet access platform ‘txtBrowser’ for providing two cutting-edge solutions. ‘txtBrowser’ is an SMS based search engine that allows a user to access any information that is available on the internet over SMS by simply sending his query in natural language. The latest facility offered by the platform is ‘Find Directions on SMS’ and ‘Send Email on …

The tablet market in India indicated early signs of recovery in Q2 2014 after taking a sharp hit in the past couple of quarters. According to International Data Corporation (IDC), tablet market shipments in India stood at 0.86million (mn) units in Q2 2014 i.e. a quarter-on-quarter growth of 9% over Q1 2014.   “This recovery was fuelled by multiple factors. …

According to International Data Corporation (IDC), Server Market in India grew by 9% in terms of unit shipments quarter-on-quarter in Q1 2014 as against Q4 2013. This growth is primarily due to the growth in server unit shipments in Banking and Government Sector. Server market in Non-x86 segment saw a sharp decline of 45% in revenue in Q1 2014 as …

With the rapid rise of malicious and high-risk mobile apps in today’s increasingly connected digital lifestyles, Trend Micro Inc., developer of security software solutions, has come together with mobile game developers from India – CreatioSoft, Tuttifruitti Interactive and Gamania – and around Asia to set up the Safe Gaming Alliance. This announcement signifies Trend Micro’s new focus on the mobile …

eScan, Anti-Virus and Content Security Solution providers, warns users of Fake discounts on internet, this festive season.   After searching online for her favorite brand for clothes online, she chanced upon an advertisement which offered great discounts for the very brand she was interested in. How could Shalini ignore such a great offer? Shalini was directed to a discount page …

Pirated software can lead to major business loss for you if it is not rectified at proper time. Avoiding pirated software can protect your system from potential bugs, system crashes, and costly viruses. To stay safe, you need to understand how such software gets into the market and onto your computers. To help users, Adobe recommends quick tips to protect …

I nternational Data Corporation (IDC) has predicted that despite a major slowdown in the Indian economy in the FY 2013 the color printer segment is reflecting a 20% year-on-year growth, with mid-segment average selling value and above price-band models. “Tier III states such as Punjab, Haryana, Rajasthan, Uttarakhand, Himachal Pradesh, Odisha, Madhya Pradesh, Jammu & Kashmir, Bihar, Chhattisgarh and Jharkhand …

Onam, the festival of Kerala is in its full swing and the consumer durable brands in the region have come up with various attractive offers to celebrate the occasion with full fervor. Not only the consumer brands but the associations in the state have started gearing up to make the most out of the festive season. James Joseph, President, AKITDA …

In a midst of costly and mid segment smartphones flood, Spice has created a ruckus in the smartphone segment while launching an ultra low cost smartphone for those who want to switch from a feature phone to smartphone. Spice Fire One Mi-FX 1 priced at Rs. 2,299 is purely targeted to nearly 90 percent of the feature phone users. The …

There is no doubt that in order to achieve a high performance business one needs to excel in the development of meaningful customer insights and ways to put those insights into action. But since no company is successful for its insights alone as success ultimately depends upon the effectiveness and reach of its go-to-market strategy. The role of channel partners …