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About Mufti – The brand ‘Mufti’ stands for cutting edge fashion in casual menswear. The portfolio includes shirts, jeans.t-shirts, sweatshirts, sweaters and jackets. Mufti owes its origins to ‘Mr.Mister’ a menswear brand launched in 1992 by Mr. Kamal Khushlani. Brand Mufti was launched in 1998 by Credo Brands Marketing Pvt Ltd. under the guidance of Mr,. Khushlani. The brand is currently available across 191 exclusive stores and 1050 multi-brand stores.
About Ginesys– Ginesys is a leading provider of specialized retail management solutions from procurement to point-of-sale. Headquartered in Gurgaon, Ginesys was founded in 1999 in Kolkata to provide indigenous, smart and scalable solutions to Indian retailers. The company has over 12 years of industry experience and domain knowledge in retail supply chain and software systems and offers a complete suite of solutions for all parts of the retail supply chain.
The Issue – Mufti had a local software solution installed in its stores that presented data synchronization and discrepancy issues. The company wanted a cost effective, flexible solution that would synchronize all its businesses and processes.
The Challenges – The key challenges in catering to the requirements of Mufti included:
- Providing a customized retail ERP solution to manage outlets located at different geographical points
- Mapping sales process with correct tax parameters and stock transfer to EBO
- Understanding traditional internal processes for successful implementation
The Solution – Ginesys covered the complete scale of requirements from Mufti. The product covers all aspects including retail, production, point of sale, procurement, inventory, distribution, accounting as well business intelligence and analytics.
Benefits to Mufti – The benefits enjoyed by Mufti as a result of adoption of Ginesys include the following:
- Process excellence
- Better control on sales and stock through data synchronization
- Consolidated branch information at finger-tips
According to Habir Singh Sidhu, Director, Mufti, “It is a good retail ERP solution because ot facilitates the whole process of our business right from manufacturing to retail. They’ve really helped us in solving a number of operational challenges.”
