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ASIRT—The Channel Game Changer

As ASIRT  turns 8, it claims to be the showcase IT association that changed how Mumbai IT does business

In March 2020, ASIRT Completes 8 years of a incredible journey that literally changed the Mumbai IT channel’s fortunes and working environment from that of 2012. ASIRT literally walked the talk that it boasted of in 2012 when it started with high aspirations and dreams. Its biggest achievement has been the huge focus on partnering and collaboration through its widely acclaimed program of “Consortiums”. Those who were absolute competitors in 2012, the new gen IT companies have now teamed up with many complementing other SIs and in fact hunting in a pack.

ASIRT grouped their 200 odd member companies in to “Consortiums “of about 15 members which became a veritable force of 10-15 SIs with varying & complementing skillsets. Consortiums featured group meetings, sharing of expertise and skillsets, discussions, knowledge sharing and mentoring by Mumbai’s premier SIs of the “Chairman’s Club”. Many of these consortiums report partnering success stories amounting to crores of rupees in the past 3 years. The number of consortium success stories run in to hundreds.

Over its 8 years of existence, ASIRT went about bringing together the Mumbai IT community through its monthly Techdays, trainings, Member bonding events such as cricket tournaments, parties, multi-day trips and many more. Today a Mumbai IT channel company is extremely comfortable, working in partnership with the competitors of yester years.

ASIRT also built its Gold Member program to help members to gain more business opportunities and increase revenues. The Gold Member Program has become the one of the cornerstones of improving the member business standards and helping them scale up their own skillsets and value offerings. ASIRT runs an active grievance redressal team to help members sort out issues and problems with vendors and OEMs. ASIRT also acts as a strong liaisoning body to have meaningful dialogue with tax and other statutory bodies when required.

In the ulitimate analysis, ASIRT has been a perfect example of how a local IT association can clean its own backyard, undertake meaningful and progressive initiatives to change its members’ fortunes. Many IT associations would do well to learn from ASIRT’s success and replicate their measures in their own geographical areas. ASIRT is looking to tie-up with IT associations across the country for enabling partnering and collaboration across the country.

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