Bikayi, one of India’s leading e-commerce enablers, has launched its new marketing platform BIK.ai in partnership with WhatsApp to become its first official e-commerce partner in India. Through its AI-powered intelligent platform, this powerful marketing solution intends to redefine the way e-commerce firms target, re-engage, and manage their customers on WhatsApp, assisting them to achieve higher conversions and improve revenue by 11x.
Businesses and e-commerce brands today are unable to properly communicate with potential customers using traditional channels such as SMS, emails, and advertisements. Customers are 70 percent more likely to purchase when they receive customized messaging from BIK.ai, supporting brands in increasing sales. In an ever-expanding industry, BIK.ai enables brands to get a higher reach by targeting over 2 billion active WhatsApp users every day.
To tap the tremendous potential WhatsApp offers, Bikayi partnered with the global platform and created BIK.ai to help these brands drive traffic and re-engage with their customers. In alignment with Bikayi’s vision, BIK.ai aims to help businesses and brands effectively reach out to intelligently segmented audiences, create trust among them with verified WhatsApp accounts and drive maximum ROI.
BIK.ai’s ability to re-engage with lapsed clients and persuade them to complete their transactions is one of its greatest capabilities. Buyers are hesitant to make purchases since the brands from which they purchase lack a personal touch. BIK.ai assists brands in developing customer relationships through personalized messaging, increasing consumer engagement by 3x.
Brands will be able to target customers using intelligent audience segmentation, a pre-designed collection of templates, automated bot messaging, and insight-driven marketing strategies with BIK.ai. As of today, approximately 52 brands have joined BIK.ai, and over 150 more are in the process of joining.
