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Early-stage B2C startups in Indonesia and Southeast Asia now have a level playing field on which to improve retention and build a growth stack at no cost. The Southeast Asia cohort of the WebEngage Startup Program is now accepting applications. The ambitious programme will assist early-stage startups in improving customer retention and engagement, establishing solid data foundations, generating actionable insights, increasing repeat orders, and better understanding customers. In a nutshell, the programme will assist them in increasing their chances of achieving aggressive yet sustainable growth.
Last season’s WSP included brands like FamPay, Mudrex, Dezerv, AdaKerja, ApnaKlub, Innovist, Phool, Air Black, and Moglix, among others, which helped them increase user engagement, retention, and transactions while also growing their user base. Fampay saw a 2X increase in the onboarding funnel, a 22 percent increase in teen transactions, and a 40 percent increase in the number of referral users. Phool, another social impact D2C brand, increased its revenue by 23 percent. With the help of WebEngage, Airblack, an online learning platform for micro-entrepreneurs and creators, increased its subscription rate by 13 percent.
Avlesh Singh, Co-founder & CEO, WebEngage, said, “When a startup is in the speedy execution mode and winning on all fronts, it is very easy to get carried away and give in to the temptation of doing more. Building a long-lasting business depends on retaining consumers. Unfortunately, 90 percent of firms fail because they run out of money trying to keep attracting consumers while not giving enough thought to keeping their existing one. Through the WebEngage Startup Program, we aim to help startups to lay the groundwork for long-term retention, in setting the right dashboards and running highly personalized engagement across channels.”
Criteria for application:
B2C Startups operating in the E-Commerce, D2C, EdTech and FinTech sectors that have raised between seed and Series A round of funding can apply for the program.
The next steps:
The top 50 selected startups will receive six months of free access to WebEngage’s retention operating system, as well as up to $25,000 in platform credits, to help configure an integrated data setup and create automated 1:1 personalised omni-channel journeys via email, SMS, Whatsapp, and push notifications.
The startups will also have access to a dedicated success management team, which will help them accelerate their learning curve while advising on the strategy and tactics for launching their first campaigns and dashboards.
On their ambitious growth journeys, the startups will have access to an exclusive founder and mentor community, as well as guidance from leaders and industry experts with deep, meaningful, and actionable insights at both strategic and tactical levels.
As part of the programme, startups also gain access to an exclusive founder and mentor community, as well as guidance from leaders and industry experts with deep, meaningful, and actionable insights on ambitious growth journeys at both strategic and tactical levels.
